Top 5 Photo and Video Apps in New Zealand: Q1 2025 Performance

The first quarter of 2025 saw dynamic performances from the top photo and video applications in New Zealand. This analysis, based on data from Sensor Tower, highlights trends in weekly downloads, revenue, and active user metrics across these popular apps.

YouTube experienced a notable increase in weekly revenue, peaking at about $97.6K in mid-March. However, downloads showed a declining trend, starting at 4.9K and dropping to 2.7K by the end of March. Active users remained relatively stable, fluctuating around 2.9M throughout the quarter.

Snapchat demonstrated consistent weekly revenue, reaching a high of approximately $44.9K in late February. Downloads varied slightly, with a peak at 7.1K in early January, while active users hovered around 780K, with slight increases in March.

CapCut - Video Editor showed a gradual rise in revenue, reaching $25.8K in mid-March. Downloads were stable, with a peak of 9.7K also in mid-March. Active users increased towards the quarter's end, reaching 194K.

Canva: AI Photo & Video Editor saw revenue grow steadily, peaking at $19.1K in late February. Download numbers showed a positive trend, increasing to 5.4K by March's end. Active users rebounded to 49K by the quarter's conclusion.

Google Photos: Backup & Edit maintained stable revenue, peaking at $10.4K in late February. Downloads remained consistent, with slight variations, while active users reached a high of 650K in early January and ended the quarter at 606K.

For more detailed insights into these trends, visit Sensor Tower.